Generational Marketing - Generation X

Generation X is adults who are in their thirties who are mainly independent and skeptical. They are establishing themselves as consumers who are starting to settle down, buying houses and starting families. Marketing to this generation most effectively is through Direct Mail because although this generation uses technology like the internet - according to a recent study conducted by InnoMediam NuStats and Vertis, 86% of Gen X bring in the mail the day it's delivered. Furthermore, 68% of Gen X retail direct mail readers have used coupons received in the mail. Gen X consumers rate 75% of the mail they receive as valuable (statistics taken from http://www.powerhomebiz.com/).