I have a confession. I, Phoebe, am truly, madly and deeply addicted to Coca-Cola. I don't care that it may not be the healthiest drink, it makes me feel complete. A little sad, I know. But I don't drink coffee, I rarely drink tea and I've never really been a fan of juice.
I love Coke (I tried to stick to Coca-Cola so as not to be misconstrued with a certain illegal substance but screw it) to the point where I creepily feel a slither of pride when I see people drinking it. I love that it's sold everywhere and YES there absolutely is a major difference between the heavenly taste that is Coke and the rip-off that is Pepsi.
A lot of people after a hard day of work look for a pint or glass of wine but me? I dream, literally dream of the sweet, sweet taste of fizzy cola. When I crave it I get an image of an ice cold glass of coke with a maraschino cherry, full of ice, dripping with condensation on a table between sun loungers by a pool in an exotic location. Intense.
So now the level of my love for coke has been identified and I feel I can at least attempt the twelve steps (after I finish my bottle of course) I will get on with the point of this post.
Holidays are Coming!
The latest Christmas coke advert has been released!! Hallelujah. Now it really feels like Christmas. That last sentence right there is what I want to discuss. I know I am not the only one that feels this way because every year everyone goes wild when the Coke ad makes its debut tweeting about how Christmas is officially here.
Why do the Coke trucks and the infamous "Holidays are Coming" song inspire all of us to feel Coke = Christmas?
This is amazing branding. I mean, I know Coke are all about their Christmas cans and bottles and of course Coke have their very own Santa who is the most Santa-looking Santa I have ever seen.
I mean look at these bauble bottles!
But they've managed to create an annual campaign that just signifies the start of Christmas. My favourite part? They AT LEAST wait until November to air it. That particular pet hate of mine when it comes to retailers starting Christmas from August/September/October is another post for another time though.
I don't really have an answer for this, it's not an issue to me and I'm shocked some sort of Jamie Oliver wannabe hasn't started some sort of petition against the significance Coke has to Christmas although I'm sure there will be some sort of campaign about how water should be the face of Christmas soon. I'll enjoy it while I can for the time being.
I just thought I should share my views of how amazed and continually impressed I am with Coca-Cola's powerful branding.
Now, where's that bottle of Coke of mine got to...?
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