Adverts must avoid anything that could encourage an unhealthy lifestyle, they should not directly ask children to buy or ask their parents to make any purchases and promotional offers should be offered responsibly - not targeted towards pre-school or primary school. Adverts must not condone any kind of abuse or bullying and must not imply child will be inferior without the product.
Monday, 18 February 2013
Generational Marketing - Pester Power
Pester Power refers to the power children have of influencing their parents to buy items that are advertised by constant nagging. The Advertising Standards Agency (ASA) have set up rules for advertising to children so that companies can't take advantage of children's inexperience or their sense of loyalty and natural credulity. Any expensive toys must show their price and cannot use words like "just" or "only" to minimise the cost.
Adverts must avoid anything that could encourage an unhealthy lifestyle, they should not directly ask children to buy or ask their parents to make any purchases and promotional offers should be offered responsibly - not targeted towards pre-school or primary school. Adverts must not condone any kind of abuse or bullying and must not imply child will be inferior without the product.
Adverts must avoid anything that could encourage an unhealthy lifestyle, they should not directly ask children to buy or ask their parents to make any purchases and promotional offers should be offered responsibly - not targeted towards pre-school or primary school. Adverts must not condone any kind of abuse or bullying and must not imply child will be inferior without the product.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment