Everyone knows what the problems with long queues are from a customer's point of view so I'll delve into this issue from a business prospective.
I am guilty myself of doing this - when there's a long queue due to not enough tills being open or not enough staff I begin to ease my boredom by looking at my potential purchases.
And then it hits - do I really need this? I could get this cheaper somewhere else, I'm just being lazy. I think I might even have this already. I'll just leave it cos there's no point. It's time to be smart about your money, Phoebe.
By the time I reach the till I've offloaded half of what I was originally going to buy because I've had time to think.
When I'm at work and there are no tills free for me to serve customers I can see them doing it in their minds too!
At the supermarket I'll look at all my goods laid out on the conveyor belt (pretty sure there's an actual word but I can't remember) and I'll think "why am I buying yoghurt when I barely ever eat it" or "I really shouldn't be buying these croissants - I'm not sure my cross trainer would appreciate it" and then I pick things out bit by bit and chuck them to one side having changed my mind.
Obviously, if there is no way around it because of a lack of tills or staff the business can't help it (at my work we have plenty of staff members but a lack of tills). Sometimes though, I'm looking at what the employees are doing and how many tills are available and I don't understand why it isn't in their sales training.
Surely this is no secret?
No comments:
Post a Comment