Loyal customers vs new customers

This post has been sparked by a tweet from GlossyBox. I am subscribed to them and they take £12.95 a month and in return send me five luxury samples in a lovely box. It's a nice service, I enjoy it. I'll have been subscribed for three months now and this morning they tweeted an offer - put a code in the checkout when ordering a July box and you'll get a Harrods themed box for free. 

I missed the Harrods box so of course I tweeted them asking if current subscribers could jump on this offer and I got:

"If you're already a subscriber you'll need to order another July box with the code to get the free box. Thanks"

Now, I can't help but feel a little bit disheartened by this. My box has already gone to the warehouse to be dispatched so I'd have to cancel it, pay again for a second one to get the free one, and then wait for a refund from the original order. 

After this I begin to wonder why I even bother. I know it's petty but I expect to have a fair shot at these offers. Why should new customers receive ALL the benefits. Surely companies should be rewarding their current customers too. After all, I'm a sure bet money-wise for them - until I get sick and cancel my subscription that is!

They're not the only company that do it either - I read loads of online complaints about how Amazon, Netflix, LoveFilm, Sky etc never reward their current customers. 

I think it's high time companies start acknowledging and rewarding their current customers. I don't mean exclusively, but at least give us a fair shot at receiving these offers.

The loyal customers are just as important as enticing new ones in.