John Lewis Christmas Advert

Just like my Coca-Cola Christmas post a few posts ago, I am always astounded at the power of advertising in connection to Christmas. This time, it is all about John Lewis. As per every Christmas at this time of year there is a whole host of posts on Twitter and Facebook about the latest John Lewis Christmas advert! 

This year, it definitely didn't disappoint in terms of emotions. I cried re-watching it for this particular post. Actual tears. Over a snowman. Having said that, all the John Lewis adverts recently have made me well up - the "Never Knowingly Undersold" advert has me crying and clutching onto my boyfriend every time I see it. 

In case you're one of the few who haven't seen the new John Lewis Christmas campaign featuring the beautifully voiced Gabrielle Aplin as the singer I have posted the video below:

I will also insert the "Never Knowingly Undersold advert below for those who haven't seen it yet:

I was doing a bit of research regarding John Lewis and their Christmas adverts before writing this post and came across a news article from the Daily Mail stating that the premier of this year's Christmas advert helped the company rake in £91m in a single week. http://www.dailymail.co.uk/news/article-2234971/John-Lewiss-love-struck-snowmen-advert-failing-competition-helps-company-rake-91m-single-week.html

It seems John Lewis are doing the old "pull on heartstrings" tactic when it comes to advertising. Who can forget the 2011 Christmas advert with the impatient child and everyone assuming he was excited to receive gifts until the adorable twist at the end where it becomes clear he's actually excited to GIVE gifts (again, I cried watching this advert just now). Video below:

And not forgetting the emotional  "Always a Woman" advert. It might just be the song that gets people going because the lyrics are quite strong but the actual content is full of heart-warming moments that most people are lucky to go through which everyone can relate to. 

Well, kudos to John Lewis for excelling in the emotional adverts department and boosting sales by £91m with a single campaign. I will continue to be very soppy and cry at all of these adverts whenever I see them, I'm sure!