Generational Marketing - Tweens

Definition of Tween - a child between middle school and adolescence, usually around eight to twelve years old. Too old for toys - too young for boys.

Tweens are still dependent on their parents for money in the forms of gifts or allowances unlike teenagers with after-school jobs. They are a huge sector of the market and a $300 billion economic force with most of the attention focusing more on the female tweens. Tweens are too old for toys that are linked to children but still young enough for Barbie dolls and games that are specifically aimed at being used within a group like the Charm Girls Club Pyjama Party game on Nintendo Wii:

Tweens are now a well-established group and sites such as www.gifts.com have a specific category for tween girls and tween boys.