Dyer (2009) defines the characteristic of communication as "its diversity - it ranges from the mass media and pop-culture, through language to individual and social behaviour". Advertisements influence our thoughts, feelings and lives.
Monday 20 May 2013
Friday 17 May 2013
Controversial Advertising - Overstepping The Mark?
Controversial advertising - a controversial topic. When done for good, it's perfectly acceptable but sometimes it's done purely to make a scene. Take United Colors of Benetton and in particular, the image above - this may cause offence to those still stuck in the dark ages but it certainly makes you sit up and pay attention, right?
Tuesday 14 May 2013
Stereotypes In Advertising - Where Is The Line?
A little while back PepsiCo came under some fire in regards to an advert they released for Mountain Dew. This didn't make the rounds on social media as I expected it to. I only found out about it through my mother as evidently it did make some waves in Bermuda.
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